I further declare that this project report has not previously formed the basis for the award of any degree, diploma, fellowship, associate ship, or other similar title of recognition. My deepest thanks to Mrs. Anitha Suresh, the guide of the project for guiding and correcting various documents of mine with attention and care. She has taken pain to go through the project and make necessary corrections as and when needed.
Mobile phone is a smart communication media. It is not a one-way communication like pager. Cellular communication basically gives the power of an advanced telephone system card.
It basically helps in understanding the brand preference of students with regard to mobile phones. It helps us to know, the basis on which a student choose a particular . Brand Prefference of Mobile Phones Essay. A STUDY ON “Brand preference of mobile phones” Dissertation Report Submitted to Amity University In partial fulfillment for the award of Degree of Bachelor of Business Administration Under the guidance of Mrs - Brand Prefference . From the above table it is clear that of the total respondents 54% of them use Nokia brand mobile phones. Samsung is used by 14%, Motorola is used by 12%, LG is used .
Cellular communication works like the radio set which is normally used. The handset or Mobile Phone is in fact an own private radio transmitter and receiver, very similar to the Walkie-talkies used by Police and Security Personnel. The key difference is that a cellular phone network is connected to the fixed line or conventional telephone system allowing additional access to the telephone world.
Now e-mailing message is also possible. Some cellular phones have the capacity to send and receive faxes and data when attached to a personal computer. The sole purpose of branding is to distinguish the branded product from those of the competitors.
A well-promoted brand name, which has earned reputation in the market, is very difficult to compete with. Branding describes the establishing of brand name, make and trade names for a product. A lot of brands of Mobile Phone are available in the market. But the consumers prefer a particular brand of Mobile Phone.
In the modern business world, due to the development of science and technology, many new brands have been introduced in the market every year. This study is mainly focuses on the leading brand preference for mobile phone and the attitude of consumers belongs to low, middle and high income groups are taken in virudhunagar city.
The important objectives of this study are 1. To study the origin and growth of Mobile Phone industry. To study the importance of branding and its influence on consumers buying behavior.
To study the awareness and attitude of consumers towards Mobile Phone. To study the factors influencing the brand preference of Mobile phones. This study has been conducted by the researcher in virudhunagar city as the suitable area due to the people of belongs to various levels.
The data has been collected by the researcher through interview schedule from the consumers of mobile phone users during the period Nov This is based on collection of primary data through interview schedule from respondents of mobile phone uses in virudhunagar city. In this study the consumer preference relating to mobile phone were described with the help of percentage analyses were made.
The researcher has adopted the convenient sampling and it was much careful to ensure that the sample represents the whole area of the study. A sample of consumers has been selected for the study by using convenient sampling method. The sample has consisting of three groups viz, Low, Middle and High Income Groups are 22, 34 and 44 respondents respectively.
In this study an attempt by the researcher has been analyzed the brand preference of cell phone. The analysis of the data is based on the attitude or opinion, consumer awareness and selection of brand of cell phones in Virudhunagar City. Brand names are often useful in establishing an overall product concept.
Occasionally, a brand name becomes the generic name of that product. Inferences are made on the basis of the opinion expressed by one hundred sample respondents comprising of 22 from Low income group, 34 from Middle income group and 44 from High income group.
The number of respondents in each group is shown in the following table.Brand Prefference of Mobile Phones Essay A STUDY ON “Brand preference of mobile phones” Dissertation Report Submitted to Amity University In partial fulfillment for the award of Degree of Bachelor of Business Administration Under the guidance of Mrs.
Anitha Suresh By SABITH.G Roll No.A Batch. Also in , the company's mobile phone division, LG Mobile, marketed the LG Chocolate phone, changing the company's image of the maker of thick 3G phones. It now focuses on the design and marketing of phones such as the LG Shine, the LG Glimmer and LG Prada (KE)/5(13).
From the above table it is clear that of the total respondents 54% of them use Nokia brand mobile phones. Samsung is used by 14%, Motorola is used by 12%, LG is used . This research is discusses on the criteria in mobile phones selecting the universities and people of Lahore.
This research mostly focuses on the student selecting the brand of mobile phones and how much use the one mobile phone and loyalty of the brand. This data mostly collect from the students of the Punjab University. Brand Prefference of Mobile Phones A STUDY ON “Brand preference of mobile phones” Dissertation Report Submitted to Amity University In partial fulfillment for the award of Degree of Bachelor of Business Administration Under the guidance of Mrs - Brand Prefference of Mobile Phones introduction.
Teenager’s Preferences and Choice Behavior towards Branded Or Unbranded Products 1ShahimiMohtar, 2Mazhar Abbas, 1University Utara Malaysia 2PhD (Student) University Utara Malaysia brand as an important brand of conceptual judgments of consumers. Achenreiner and John, ().